Being a democratic country, India is all set to conduct it’s 17th Lok Sabha elections this year. At the time of elections political parties put blood, sweat and tears during campaigning. They make promises to the general public and God knows how many of them get fulfilled!
However, the world of politics these days is demonstrating a very unique and a different way of ‘Electoral campaigns.’
You would have heard about political parties making larger than life promises to the public or spending extravagant money for campaigning the elections. But what’s new is the role of Bollywood in the upcoming elections.
Let’s focus on the major part,
The Accidental Prime Minister, URI: The Surgical Strike, Biopic on PM Narendra Modi…
What similarities can one observe in the above-mentioned movies?
Clearly, promotion of our Prime Minister Narendra Modi is the sole purpose of making such movies. Political Parties in India do not fail to amaze us with their extraordinary methodologies of filling their vote banks. They waste an ample amount of money on food, rallies, posters etc in order to gather votes and as soon as they come in power, all the promises are burnt into ashes.
The Accidental Prime Minister, is based on a book with the same name, written by Sanjaya Baru. Baru had worked as the media advisor for Dr. Manmohan Singh. Many analysts believe that the movie clearly defames the image of many Congress party members, especially Dr. Manmohan Singh.
The main question to be asked here is that Why are these movies hitting the cinema halls right before 2019 elections?
Election Propaganda! Yes.Government and political parties are seeking the assistance of bollywood for gathering votes. The Accidental Prime Minister appears to defame former Prime Minister Dr. Manmohan Singh, on the other hand URI: The Surgical Strike seems to applaud the current PM. Bollywood is thus being used as a weapon to strengthen BJPs power in the upcoming elections.
URI: The Surgical Strike has been influenced by the Surgical Strike which took place in 2016. The movie focuses on the role played by Indian armed forces in the operation and highlights Modi as the architect and the thinker of Surgical Strike.
Other movies such as Padman and Toilet: Ek Prem Katha can also be described as a way of highlighting the positives of current government as both these movies promoted the Swachh Bharat Abhiyaan.
Current scenarios clearly depict the use of bollywood as a form of election propaganda and a very clever way of collecting votes.
Apart from the bollywood movies, two more facts are evident of new propaganda used by the current government.
- The Constitution (124 Amendment) Bill 2019, has recently been introduced by the government which ensures that 10% seats are reserved for economically weaker sections among the general category.
- Use of Modi’s masks and T-shirts carrying his name Namo.
These new propagandas aim to increase the vote bank of the current government but issues which call for immediate concern are still cornered. The Hindu reported that the first week of 2019 witnessed 93 heinous crimes in national capital, 22 of which were rape cases, 11 murders, 13 attempt to murder cases and 46 armed robberies.
The country still lives in poverty while a huge amount of money is being spent in election campaigning. India won’t progress until serious matters will not be given a strong heed by the government.
Jamia Millia Islamia(Passed)
Disclaimer : The opinions expressed in this publication are those of authors. They do not purport to reflect the opinions or views of THE JAMIA REVIEW or its members.